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X-WR-CALDESC:Leaders in Healthcare Issues
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DTSTART:20260627T090907
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SUMMARY:The Current State of Digital Marketing in Healthcare
DESCRIPTION:\n\nNDHA is an approved provider of continuing education by the North Dakota Board of Examiners for Nursing Home Administrators.\n\n\n\n\nDate: 3/2/2022\n10:30 – 11:30 AM Central time\n\n \nRegistration fees:       $175 per NDHA member  |  $225 per non-member\nTarget Audience\nPublic relations, marketing professionals\nOverview\nBudgets are rebounding. Digital strategy is the number one hot job. Marketers are accelerating efforts in personalization. These are just a few of the insights you’ll learn in this webinar on the 2021 Digital Healthcare Marketing Trends Survey results. As you navigate digital marketing post-pandemic, the results of this survey will shed light on how COVID-19 impacted everything from digital transformation efforts to telehealth adoption to digital ad spend. The survey also has all the key staffing, budgeting, and website benchmarking data you’ve come to rely on. Created in partnership with eHealthcare Strategy & Trends, this research helps health care marketers get new insights and see where you need to invest to stay competitive in 2022.\nLearning Objectives\nAt the conclusion of this session, participants should be able to:\n\nDescribe how the pandemic shifted priorities and investments.\nRecall where organizations are investing when it comes to virtual care capabilities.\nExplain what leading organizations are doing differently than others in terms of goal setting, digital marketing tactics, and spending.\n\n\n\n\n \nSpeaker\nBen Dillon is the chief strategy officer at Geonetric, a health care digital agency that works with health systems, hospitals and clinics around the country. A sought-after speaker, writer, and blogger, Ben is an influential voice in health care marketing, helping organizations embrace online strategies to engage health consumers. He serves on the editorial advisory board of eHealthcare Strategy & Trends and is a past-president of the Society for Health Care Strategy and Market Development (SHSMD).\nThis speaker has no real or perceived conflicts of interest that relate to this presentation. \n\n\n\n\n\n\n
URL:https://ndha.org/events/digitalmarketing/
CATEGORIES:Education
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