BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.34.2//EN
X-ORIGINAL-URL:https://ndha.org/
X-WR-CALNAME:North Dakota Hospital Association
X-WR-CALDESC:Leaders in Healthcare Issues
X-WR-TIMEZONE:UTC
BEGIN:VTIMEZONE
TZID:UTC
X-LIC-LOCATION:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20260825T115639
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-5d79099fcdf499f12b79770834c0164a@ndha.org
DTSTART;TZID=UTC:20220504T150000
DTEND;TZID=UTC:20220504T160000
DTSTAMP:20220411T150815Z
CREATED:20220411
LAST-MODIFIED:20220411
PRIORITY:5
SEQUENCE:0
TRANSP:OPAQUE
SUMMARY:The Science of Communication
DESCRIPTION:\n\nNDHA is an approved provider of continuing education by the North Dakota Board of Examiners for Nursing Home Administrators.\n\n\n\n\nDate: 5/4/22\n3:00 PM – 4:00 PM Central time\n\n \nRegistration fees:       $175 per NDHA member  |  $225 per non-member\nOverview:\nHealth care communication can easily overwhelm and trigger confusion. New behavior and neuroscience research is showing how health communicators can tune their words and campaigns to increase participation, increase understanding, and nudge behavior change. In this riveting workshop, learn the fascinating new science of behavioral engagement and how to speak to audiences from the Frequency of Understanding.\nLearning Objectives:\nAt the conclusion of this session, participants should be able to:\n\nDefine how to avoid triggering misunderstanding in health care communication.\nDescribe how to tune communication to work in concert with how the mind is wired to make decisions.\nRecall the top five considerations to include in health care communication to deepen understanding and memory.\n\n \nSpeaker:\nElizabeth Edwards\nFounder of Volume PR & Engagement Science Lab\nElizabeth Edwards is the founder of Volume PR, Engagement Science Lab, and the Frequency of Understanding movement. She is a strategist and futurist who has dedicated her award-winning career to closing the gap between the study of the mind and the business of engaging it. Edwards makes the complex world of human motivation, behavioral science, and neuroscience relatable and easy to apply to communication. She trains and supports organizations and institutions with complex communication objectives, such as Blue Cross Blue Shield, Novartis Pharmaceuticals, BMW, Transamerica, Arizona State University (ASU), Allstate, and Charter. Edwards was named a 2021 Visionary Top Woman in Communication by PR Daily and a 2019 International Women Economic Forum (WEF) Woman of Excellence for the global professional, corporate, and humanitarian impact of her work. Before founding Volume PR, Edwards was with Ogilvy PR and the Boeing Company’s aerospace division. She is a graduate of Pepperdine University and served as the 2018-2019 Public Relations Society of America (PRSA) Technology Section Chair.\nThis speaker has no real or perceived conflicts of interest that relate to this presentation.\n\n\n\n\n\n\n
URL:https://ndha.org/events/sciencecomm/
CATEGORIES:Education
ATTACH;FMTTYPE=image/png:https://ndha.org/wp-content/uploads/2020/03/logo-ndha-sm.png
END:VEVENT
END:VCALENDAR